Financial Services

Many financial institutions monitoring and reporting on Wall Street produce as much information, if not more, than a daily newspaper. Whether they are generating a prospectus on a public offering or reporting on the credit status of banks or corporations — attention to detail is a must. As a heavily regulated industry, quality control, accuracy and compliance are challenges that analysts and their editors face daily.

Quality control

As with any organization, producing professional, error-free content that adheres to the corporate style or brand voice is pivotal. Just like the news industry, spelling errors, typos and misspelled proper names impact a company’s credibility. Tansa brings a greater level of quality assurance. Tansa goes beyond spell-checking and identifies word usage, style and problematic language that should be avoided when producing financial content. Tansa doesn’t just check for spelling; the system optimizes your content for consumption, based on the rules established by your organization.

Compliance

Many organizations have publishing rules, but the financial services industry operates under strict regulatory guidelines and is under constant scrutiny for being in compliance. Tansa´s customizable and centralized dictionaries allows a financial institution to modify and update their style guide to address evolving and new compliance requirements across the entire organization.

Productivity

Whether you are producing a long document, piecing together a report or just filing an update or blurb on a company’s financial activity, getting it done fast can be crucial. Financial institutions are preparing and distributing content to a discerning clientele with high expectations. Their customers are often paying for their insight and advice to guide their investing efforts. Since Tansa is reducing the amount of time analysts and editors spend editing their content, they are able to produce and publish more frequently. Tansa speeds up the editing process, while at the same time ensuring clear and consistent content.

Identifying corporate voice and style

Whether an organization adheres to a published style guide like The Associated Press Stylebook or relies entirely on its own in-house or local style, Tansa identifies your organization’s unique use of language, keywords and industry specific phrases. Each Tansa customer’s dictionary is unique to their organization. Custom dictionaries are developed by a team of linguists and technologists who have reviewed the company’s style guide and analyzed at least two years of archived content.

Always learning

The Tansa engine is a powerful self-learning system. Through advanced machine learning, the system is constantly analyzing and identifying words, proper names and phrases that are used in the organization. Financial institutions are constantly reporting on newly formed companies or products that impact various industries. Whether it be health care, smartphones or autonomous cars, the content generated by such companies is always changing and Tansa is always learning and bettering its proofing results.

Paid content

Financial institutions employ hundreds if not thousands of analysts, covering and reporting on diverse markets. Whether it be commodities or equities, recommendations for shorting or being long on a stock, these specialists have a unique lingo and present their findings to investors who are most likely paying for access to this crucial investing data. Such valuable content cannot be littered with incorrect usage, typos or misspelled company names. Investors are paying for a premium service and they have high expectations for the quality of that content.

Clear, concise, error-free content is what is expected. Typos, misspelled words and usage errors can impact the trust your customer has with your organization and the data you are distributing.

Global solution

With three offices in Manhattan, two in London and a smattering of locations throughout Europe and Asia, investment banks and financial services companies have a global workforce. Creating content in multiple languages and working across multiple time zones can make it difficult to manage and enforce a corporate style or brand voice. Tansa´s centralized infrastructure simplifies and ensures everyone writes at the same level, follows the same style guide, and produces the same high-level, quality content independent of their location, their language or the application they use to create content.

Always up-to-date

Tansa´s centralized proofing system is always online and available wherever you may be working from. Any changes to the organization’s house style or brand voice are available to content producers immediately. There is no need to download updates or check for new dictionaries. Your writers and editors can be assured that the suggested corrections from the system are always in line with the company style guide.

Protecting the Brand

You have an image to uphold. Whether you’re a Fortune 500 company or the smallest bank on Wall Street, your brand is a reflection of your credibility. Your logo always looks good on the web site and your brochures read like well-published glossy magazines. Shouldn’t the words that fill those brochures and websites be of the same quality? Tansa is quality control for the written word. Stay on brand with a consistent style of writing and corporate voice.

Terminology

Whether they are industry specific terms or just stock market lingo, content producers need to make sure they are using the right terms and aren’t muddying the message with acronyms and unusual vernacular. Tansa will keep track of approved language as well as identify problematic terminology within your content.

Integrated solutions

Tansa provides extensions and plugins for some of the most heavily used text editing and page layout applications. Whether your team likes to work in Microsoft Word or Adobe InDesign, Google Docs or WordPress, Tansa will most likely have an integration. If you are using a custom production system, Tansa has a rich SDK and numerous API solutions so it can be easily tied into your preferred text editor.

Metrics

Tansa is constantly monitoring and analyzing the content being proofed through the system. This statistical analysis yields a significant amount of data which can be used to improve proofing performance. This data can also be used by our customers to document productivity and more closely monitor their workflow.