TU has been published in the form of a printed magazine since 1854. During the last few years, investment in the online edition has consistently grown. Six journalists now work fulltime with the Web site www.tu.no. Stensvold believes that investments should be made “when times are good — in order to achieve success in the future.” “Teknisk Ukeblad is primarily a trade journal for members within engineering and technical organizations,” said Stensvold. TU distributes about 100,000 printed copies each week, and the traffic at the magazine’s Web site is growing “fast”, said Stensvold. “The traffic online has doubled during the past months. In January, we had 160,000 unique visitors, and this is very satisfactory,” he said. The market for advertising is also strong for TU — especially recruitment ads for technical positions, where TU is the market leader in Norway. With such a strong financial picture today, the publisher will continue to invest in the online edition of the magazine.